The video for Diana Vickers’ debut single Once premiered today. It’s not at all like what we would have expected it to look like. It’s a studio video as opposed to an outdoors one which would have been expected and more suiting. Although it looks quite cheap, it gets better as it goes along and the editing is really well done and sticks to the pace of the music. However, it doesn’t have any reflection on the lyrics of the song.

Each scene has a different costume change. The swing scene echoes her performance of Smile on The X Factor. The scene where Diana is singing into the microphone with her band is a little Blondie-esque. She also manages to get the infamous “claw” hand movement into the video. Diana looks her best in the scene with the mirror, the scene with the bed, the scene on the rug and the scene on the bathroom floor which all show a much more grown up Diana to the one we saw on The X Factor.

Once has been uploaded to YouTube which you can view below:

Once will be released on April 19th followed by the debut album Songs From The Tainted Cherry Tree which has been pushed back to May 3rd.